Celsius asked us to design and manufacture a gravity-fed racking system for their energy drink line in Kroger grocery stores. The wide-scale nature of the distribution meant that the fixtures would need to accommodate a variety of price points, shipping costs, packaging styles, and SKU and count requirements while requiring minimal instructions and tools to facilitate ease of assembly. We created a solution that included an angled, auto-racking shelf and design options with custom, interchangeable graphics.