Project Overview

Celsius asked us to design and manufacture a gravity-fed racking system for their energy drink line in Kroger grocery stores. The wide-scale nature of the distribution meant that the fixtures would need to accommodate a variety of price points, shipping costs, packaging styles, and SKU and count requirements while requiring minimal instructions and tools to facilitate ease of assembly. We created a solution that included an angled, auto-racking shelf and design options with custom, interchangeable graphics.

Project Goals

Fitness drink displays that work smarter, not harder

The display racks needed to be durable, shipped knock-down, cost-effective, and able to house a variety of packaging styles and SKUs without compromising design or employing complicated assembly procedures.

The final result

Within three weeks of the initial contract, we began shipping the order of 1500 racks to Kroger, the largest grocery store chain in the USA. The racks were installed with a 99.6% quality and field-placement rate.
The gravity-fed auto-racking display allowed our client to localize merchandise in the energy drink section of stores, leading to sales increases of over 70% in the locations which utilized our design.

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